Social media is a powerful digital marketing platform that can help a brand in advertising. It is a new means of advertising and has gained attention and popularity from established and emerging businesses. As brands have realized the importance of digital branding the use of social media has seen a sharp increase. It is a very convenient and easy way of getting a message conveyed without having to go through the hassle. Let’s have a look at reasons as to why social media should be used as an advertising medium.

Social media helps in the collection of data

The use of social media isn’t constrained only by chatting and sharing pictures. It is a powerful platform that can help in the collection of customer data. This includes collecting data regarding what it that they like and dislike. Such information is of great use to business as based on it can develop a strategy that they wish to use. Through insights gathered from social media platforms, a business can be notified about a consumer’s preference and what is it they are expecting. Had this data gathering been done through physically conducting surveys, a lot of time would have been consumed.

Social media helps tell what competitors are up to

Want to know what your competitors are up to? Try checking out their social media pages. This helps keep a track of what they are up to and what they are offering to the consumers. A business can design its strategy accordingly and take action before competitors do and are the first mover.

Social media helps get customers

Unlike traditional marketing which can take a number of days to show results, social media can get your customers instantly. The trick is to use the correct marketing strategy and then apply it to get a fan following. Social media allows customers to develop interaction with the business and directly ask queries if any. Customers are free to give reviews and suggestions that can aid in helping the business grow.

Social media is low-cost advertising

With social media, a business can advertise at a low cost and capture a large market. The audience reach through social media is global and the target audience is large which allows a business to expand without the major cost involved.

Social media is the new thing

A business that operates without having social media is likely to fail because nowadays having social media is a must. People prefer a business which makes use of social media and has a website through which people can view the products.

Social media is flexible

One big advantage of social media is that it allows flexibility. A business can adapt to ongoing trends instantly and remain updated. Having advertising methods that are so responsive is a blessing for many and social media allows this to happen.

Social media is here to stay and it is crucial for a business especially to make it part of their strategy because of the benefits it holds.

For all those who aren’t aware of what LinkedIn is and what it does, this blog can help you in finding the many benefits it holds.

LinkedIn is a social network that is mainly for professionals and the business community. The platform allows professionals to connect with one another and increase business connections and search for jobs.  Resumes of people are displayed that allow people to learn more about different professionals, their backgrounds, and their skills.

However, LinkedIn isn’t limited to allowing only professionals to sign up but different companies and businesses can also use this platform to build connections. Let’s have a look at the benefits a company can get from signing up on a platform such as LinkedIn:

Improve B2B networking

As mentioned earlier, LinkedIn has a lot of professionals and businesses on board which means that if a business wishes to learn more about other companies it can do so. Whether you’re looking for suppliers, vendors or any other third party, LinkedIn can allow you to find what you’re looking for. The network allows you to strengthen B2B connections by finding the exactly desired audience. This eliminates the need for first going in the market and searching for the desired audience. You can through LinkedIn get all information you require by simply contacting the Business directly. For example, if you are in a manufacturing business and require quotations from different suppliers you can directly contact the supplier through LinkedIn and get what you need.

Connect with customer

LinkedIn can aid in brand building by helping build greater connections with the customers. By being active on the platform and having updates frequently a brand can gain the trust of the customer by openly telling them what you have to offer. Make sure you post only relevant and interesting posts that can catch customer attention and convey them the message. Through LinkedIn, a business can shape itself and set itself in minds of the consumer. LinkedIn is also an advertising platform which can be used to promote new products and is cost-effective as compared to traditional marketing ways.

The platform also allows interaction to develop between the business and the customer thereby building a better relationship.

Get Leads

LinkedIn is a platform that can get leads. The platform will attract organic traffic that can turn into leads. Once you have properly built your brand you are likely to get more customers who will be interested in seeing what you have to offer. But all this is only possible if you have a strong profile that is able to attract an audience.

Find employees

One of the greatest benefits of LinkedIn is that it can get you, employees, for your company. Since it is a professional based network this allows a business to view details of different people who are capable and have abilities to apply for the job position. By posting job opening you can attract capable talent that can be of great use to the business.

The existence of digital marketing has eliminated traditional marketing methods. The growth of digital marketing is clear proof that it is here to stay and is a new means of advertising. However, despite businesses making use of digital marketing, there are very few that are actually doing it the right way. There are techniques that if applied can bring about positive results and which every business should keep in mind.

Listed below are some digital marketing techniques that can be used to boost business performance:

FOLLOW THE TRENDS

When using digital marketing it is important to cope up and keep a track of changing trends. Just like you have to stay updated with changing fashion trends, similarly, you have to know about all that is happening in the digital world. To make life easier there are tools present that can help tell about the trends such as Google trends.  The advantage of remaining updated is that you can adopt the trends and stay ahead of your competitors.

GATHER DATA INSIGHTS

Advertising channels such as Facebook and Instagram provide data insights that can be used to know what is it that customers want. The use of data insights can help you take action appropriately and cover areas where you all falling back. The use of data can help get sales and make sure your investments are bringing the desired results.

SEARCH ENGINE OPTIMIZATION

SEO is a technique that can improve business rankings in the search results.  It is a powerful technique that if used properly can make your business number one in search results. You don’t want your business to appear on page 2 of Google because no one views page 2 of Google. However, not everyone can get SEO right as it requires technical experts who know about the proper identification of keywords.

PAY PER CLICK

The use of paid marketing campaigns can help a business reach out to a previously untapped market.  Make sure the ad is appealing and you are sure to get the desired customers you want.

MAKE USE OF INFLUENTIAL PERSONALITIES

Just like we require celebrities for TV endorsements similar in digital marketing leading influential personalities are required to get you instant fan following. Use an influential person to promote your social media and you will see an instant increase in your fan following.

AFFILIATE MARKETING

Affiliate marketing involves the use of a third party who does marketing on your behalf. This allows the message to be conveyed to a wider consumer base and the advertiser only pays the person carrying out the advertising when a click is received.

SOCIAL MEDIA MARKETING

Social media platforms have millions of users which means if you are to get your message across a wide range of audience it is important that you are using social media marketing. It is a powerful marketing technique that can be used to get fan following and increase sales. The platforms also allow viewing data insights which are another added advantage.

Instagram is a well-liked social media platform that has hundreds of thousands of followers and the numbers continue to grow by the day.  The ability of Instagram could be realized from the truth that simply 18 months after its launch the CEO of Fb bought it.

These days Instagram has turn into a trending platform for advertising and marketing. Prime companies on the earth all have entry to Instagram accounts and are utilizing it to develop sturdy relations with their clients.

Let’s take a look on the many advantages Instagram holds:

A LARGE NUMBER OF PEOPLE USE THE APP

Instagram has a large shopper base that implies that if an enterprise makes use of Instagram it might probably develop its target market inside days or even weeks. An increasing number of individuals are utilizing the app to make purchases on-line which makes it a must-have for companies. The intention of an enterprise is to make gross sales and Instagram can assist in doing so.

THE OPTION OF TARGETING AVAILABLE

Similar to Fb gives choices concerning which demographics to decide on, equally, Instagram holds traits that let you goal the specified viewers. Instagram additionally has retargeting capabilities that permit clients who have been beforehand not focused to have the ability to view what you must supply. This may be accomplished by way of partaking Instagram posts and movies to catch buyer consideration.

GET HOLD OF DATA INSIGHTS

One other main advantage of Instagram is that it lets you view and collect information insights. Conversions, clicks, outcomes and so on can all be considered on Instagram. This lets you view how properly your marketing campaign is working and which areas lack. Applicable measures could be taken accordingly to result in enhancement.

BUILD CONNECTIONS

Instagram lets you construct connections with clients and enhance buyer loyalty. Buyer queries could be instantly answered and an natural viewers could be reached. Not like Fb the place you must pay to get an natural viewers, Instagram will get an natural following by itself.  Engagement on Instagram is greater than that on Fb and different platforms which suggests you’ll be able to have a fan following.

LEARN MORE ABOUT CUSTOMERS

Instagram lets you look into likes and dislikes of your clients. Earlier than finishing up campaigns it’s first necessary to find out about your goal market and Instagram permits you to take action. Instagram lets you sustain with the ever-changing traits and take motion primarily based on the necessities of the target market.

USE OF VISUALS

Instagram makes use of visuals akin to photographs for promotion functions. There may be little or no use of textual content which makes it an interesting platform. Prospects are attracted extra in direction of visuals and they’re to get extra person engagement as in comparison with different strategies.  Instagram is photo-centric which implies that it requires inventive and interesting photographs to make it work.

PERSONAL AND BUSINESS ACCOUNT

Instagram lets you have a separate enterprise account that can comprise solely business-related exercise. This implies you’ll be able to have your personal private account and a separate enterprise account that helps hold your personal life personal and stick with it enterprise actions on a separate account.

The existence of digital marketing has eliminated traditional marketing methods. The growth of digital marketing is clear proof that it is here to stay and is a new means of advertising. However, despite businesses making use of digital marketing, there are very few that are actually doing it the right way. There are techniques that if applied can bring about positive results and which every business should keep in mind.

Listed below are some digital marketing techniques that can be used to boost business performance:

FOLLOW THE TRENDS

When using digital marketing it is important to cope up and keep a track of changing trends. Just like you have to stay updated with changing fashion trends, similarly, you have to know about all that is happening in the digital world. To make life easier there are tools present that can help tell about the trends such as Google trends.  The advantage of remaining updated is that you can adopt the trends and stay ahead of your competitors.

GATHER DATA INSIGHTS

Advertising channels such as Facebook and Instagram provide data insights that can be used to know what is it that customers want. The use of data insights can help you take action appropriately and cover areas where you all falling back. The use of data can help get sales and make sure your investments are bringing the desired results.

SEARCH ENGINE OPTIMIZATION

SEO is a technique that can improve business rankings in the search results.  It is a powerful technique that if used properly can make your business number one in search results. You don’t want your business to appear on page 2 of Google because no one views page 2 of Google. However, not everyone can get SEO right as it requires technical experts who know about the proper identification of keywords.

PAY PER CLICK

The use of paid marketing campaigns can help a business reach out to a previously untapped market.  Make sure the ad is appealing and you are sure to get the desired customers you want.

MAKE USE OF INFLUENTIAL PERSONALITIES

Just like we require celebrities for TV endorsements similar in digital marketing leading influential personalities are required to get you instant fan following. Use an influential person to promote your social media and you will see an instant increase in your fan following.

AFFILIATE MARKETING

Affiliate marketing involves the use of a third party who does marketing on your behalf. This allows the message to be conveyed to a wider consumer base and the advertiser only pays the person carrying out the advertising when a click is received.

SOCIAL MEDIA MARKETING

Social media platforms have millions of users which means if you are to get your message across a wide range of audience it is important that you are using social media marketing. It is a powerful marketing technique that can be used to get fan following and increase sales. The platforms also allow viewing data insights which are another added advantage.

Just like tools are needed to create something and help in maintenance similarly #digitalmarketing also requires tools that are necessary for providing a successful online reputation. The use of correct digital marketing tools can help save time and cost. The tools can be divided based on the strategy you wish to use. This blog talks about some must-have business tools that are needed to boost online business performance.

SPROUT SOCIAL

This is a social media management software that helps a business grow and increase their #SocialMediaPresence. The software allows a brand to communicate with potential customers and improve customer loyalty. The software comes with multiple functions that can make it easier for a business to manage online related activities and deal with customers.

WYNG

This marketing platform develops user #engagement through the use of user-generated content, contests, hashtags and more. How well your campaign is doing can be checked through this software.

NANIGANS

This tool is for improving Facebook targeting. The tool helps make targeting more efficient and also helps with boosting of other platforms such as Instagram and Twitter.

FACEBOOKS POWER EDITOR

This tool is available on Facebook and helps in the creation and running of #advertising campaigns. The tool doesn’t involve a third-party fee and is among the best digital marketing tools that can help with marketing efforts. The tool allows you to target the exact audience you want without having to use a high budget.

MAILCHIMP

When it comes to email marketing, email chimp tops the list as it is a tool that helps manage email related activities. For people new to the email marketing concept this tool is a must-have. The tool even has a forever free plan that is suitable for small businesses.

MARKETO

If you are ready to take up email marketing to the advanced level, Marketo is the tool you need. It is a multipurpose tool that stresses on automation and is suitable for email related tasks.

ADROLL

This display retargeting tool can be used and can boost a customer base of more than 35,000 advertisers. With access to over 500 ad exchanges which includes mainly social media networks, this tool is a must-have.

RETARGETER

This tool also comes under the category of display retargeting tool and can be used as a self-service platform where campaigns can be passed and retargeting can be done. The platform is suitable especially for e-commerce brands and has access to consumer data of leading web retailers.

ROCKET FUEL

This tool helps tell and assess anonymous user data by stating how a user is likely to respond to an ad being shown. The tool then uses the information to decide where the ads should be displayed.

ORACLE MAXYMISER

This tool is used to test websites and not just landing pages but multiple aspects. The tool also allows you to allow testing to be done on the segment you choose.

VIMEO

For hosting videos Vimeo is one of the most trusted tools used worldwide. The tool allows you to host high-quality videos on a website.

GOOGLE ANALYTICS

Through google analytics, you can get all relevant information related to your website. It even provides information on how many visitors your website has what they are looking for and what do they do on your website.

MOZ

Moz helps with SEO related activities by helping in keeping a track of rankings and improve #SEO listings. The tool is easy to use, all that is required is basic business information.

For all of you who don’t know, Facebook Business Manager is a tool that allows you to manage your Business Facebook page activities. This Facebook tool comes equipped with a centralized dashboard that gives a complete picture of the page and the entire performance. Through this, a business can decide how well it is doing and make changes accordingly if it is lacking in certain aspects. A business Facebook business manager will provide all relevant data insights regarding consumer behavior towards what you have to offer.

Who can use Facebook Business Manager?

Facebook #BusinessManager is suitable for a business that handles multiple pages and doesn’t have enough staff to manage all. A business that is spread out and operates in different geographies has different time zones also requires a Facebook business manager.  Businesses that are just in their initial stages and are using Facebook marketing usually make use of Facebook business manager.

Listed below are some of the benefits that Facebook Business Manager:

 Makes managing easier           

The centralized dashboard makes managing the business easier. With the dashboard, you can easily organize and access pages, along with a keep a check regarding customer insights. The dashboard allows multiple tasks to be done altogether allowing time to be saved.

Better control

Through this tool, you can control multiple aspects all with a click.  You have the authority and can assign team roles based on what the requirement. Who can get access, who can’t all these can be controlled through the Facebook page. The best part is that if you wish to remove the assigned role it can be done easily and with that, you can keep a track of the team’s activities.

Prepare business reports

Manually preparing business reports can be quite tedious and time-consuming, a Facebook business managers can do the same work within minutes. Getting these business reports is very easy so next time if you have a client around impress them by giving a complete report of how their business page is performing through the use of this tool. The tool provides several customization options that are user-friendly.

Multiple features         

The Facebook business manager comes equipped with multiple features that can assist in page management. An advantage to advertisers is that they can create multiple images and ads with different text styles.

Collaboration

The tool makes it easier for the business and the team to remain connected. There are various opportunities brought through the Facebook business manager and the transparency allows a complete picture of the operations being done to be viewed.

Added services

Now with the Facebook business manager, you can have complete control over the ad campaigns being run as well as the Facebook pages. The best part is that clients and companies can both have equal control over the Facebook pages and see all that is happening.

Facebook is no longer just a platform for chatting purposes, over the years it has grown tremendously as a marketing tool. It comes with additional features every now and then to help facilitate in brand development and build a greater connection with the audience.