5 reasons to use Social Media as Brand Promotion

Social media is a powerful digital marketing platform that can help a brand in advertising. It is a new means of advertising and has gained attention and popularity from established and emerging businesses. As brands have realized the importance of digital branding the use of social media has seen a sharp increase. It is a very convenient and easy way of getting a message conveyed without having to go through the hassle. Let’s have a look at reasons as to why social media should be used as an advertising medium.

Social media helps in the collection of data

The use of social media isn’t constrained only by chatting and sharing pictures. It is a powerful platform that can help in the collection of customer data. This includes collecting data regarding what it that they like and dislike. Such information is of great use to business as based on it can develop a strategy that they wish to use. Through insights gathered from social media platforms, a business can be notified about a consumer’s preference and what is it they are expecting. Had this data gathering been done through physically conducting surveys, a lot of time would have been consumed.

Social media helps tell what competitors are up to

Want to know what your competitors are up to? Try checking out their social media pages. This helps keep a track of what they are up to and what they are offering to the consumers. A business can design its strategy accordingly and take action before competitors do and are the first mover.

Social media helps get customers

Unlike traditional marketing which can take a number of days to show results, social media can get your customers instantly. The trick is to use the correct marketing strategy and then apply it to get a fan following. Social media allows customers to develop interaction with the business and directly ask queries if any. Customers are free to give reviews and suggestions that can aid in helping the business grow.

Social media is low-cost advertising

With social media, a business can advertise at a low cost and capture a large market. The audience reach through social media is global and the target audience is large which allows a business to expand without the major cost involved.

Social media is the new thing

A business that operates without having social media is likely to fail because nowadays having social media is a must. People prefer a business which makes use of social media and has a website through which people can view the products.

Social media is flexible

One big advantage of social media is that it allows flexibility. A business can adapt to ongoing trends instantly and remain updated. Having advertising methods that are so responsive is a blessing for many and social media allows this to happen.

 

Social media is here to stay and it is crucial for a business especially to make it part of their strategy because of the benefits it holds.

Read More
admin September 15, 2020 0 Comments

5 TIPS ON STARTING AN ONLINE BUSINESS

With advancement in technology new means of doing business are emerging. The emergence of digital marketing has made it easier for an online business to be set up. However, the ease of starting the business doesn’t mean important aspects are neglected as a small mistake can mess up the entire system. To ensure success proper planning needs to be done beforehand that can help make sure the business is going in the right direction. The existence of online digital tools and online marketing tools has made it easy for a business to have a strong online presence.

Shared below are some tips an online business can use to have a strong online presence

CREATE A WEBSITE

Having a website has become crucial for a business as customers prefer a business that has one. The website allows customers to view the products eliminating the need to visit the facility in person.  A website is a convenient means of obtaining product information which is why a business should have it made. However when having it designed, make sure that it is easy to use, colorful and has appealing content. For customer queries, there should be a contact us option or an email provided that can help deal with concerns.

BE ACTIVE ON SOCIAL MEDIA

The purpose of social media is far more than chatting and having an online presence as in recent times it has become a powerful marketing means. To promote your online business it is important that you strengthen your online presence and are active on different social media platforms. Which platform should be chosen depends on the nature of your business. Create engaging posts to get fan following as well as user engagement. Make use of images and videos to add life to the social media platforms and avoid using dull posts that can bore the customer.

USE SEO

SEO or search engine optimization is a technique that can be used to improve rankings on search results. A startup online business should have a strong SEO that will help show the business in top rankings. This is possible when relevant keywords are used. The benefit of having a strong SEO results in trust to be developed in customers as they perceive such brands authentic. SEO can be done through blogs or through techniques such as Pay per click.

DO RESEARCH BEFOREHAND

Make use of online digital tools to gather insights and information regarding the target market. What is it that they want? What are they looking for? These are some questions that need to be answered when deciding on how to tackle the target audience. Operating without having research done beforehand can result in poor digital marketing efforts.

USE CREATIVE CONTENT

Content that is creative and well structured should be used. When dealing online, the one thing that matters the most is content. The content used should be informative, persuasive and to the point. Avoid using lengthy content that can bore the customer and instead write to the point and in easy words.

Read More
admin March 18, 2020 0 Comments

7 BENEFITS OF INSTAGRAM FOR A BUSINESS

Instagram is a well-liked social media platform that has hundreds of thousands of followers and the numbers continue to grow by the day.  The ability of Instagram could be realized from the truth that simply 18 months after its launch the CEO of Fb bought it.

These days Instagram has turn into a trending platform for advertising and marketing. Prime companies on the earth all have entry to Instagram accounts and are utilizing it to develop sturdy relations with their clients.

Let’s take a look on the many advantages Instagram holds:

A LARGE NUMBER OF PEOPLE USE THE APP

Instagram has a large shopper base that implies that if an enterprise makes use of Instagram it might probably develop its target market inside days or even weeks. An increasing number of individuals are utilizing the app to make purchases on-line which makes it a must-have for companies. The intention of an enterprise is to make gross sales and Instagram can assist in doing so.

THE OPTION OF TARGETING AVAILABLE

Similar to Fb gives choices concerning which demographics to decide on, equally, Instagram holds traits that let you goal the specified viewers. Instagram additionally has retargeting capabilities that permit clients who have been beforehand not focused to have the ability to view what you must supply. This may be accomplished by way of partaking Instagram posts and movies to catch buyer consideration.

GET HOLD OF DATA INSIGHTS

One other main advantage of Instagram is that it lets you view and collect information insights. Conversions, clicks, outcomes and so on can all be considered on Instagram. This lets you view how properly your marketing campaign is working and which areas lack. Applicable measures could be taken accordingly to result in enhancement.

BUILD CONNECTIONS

Instagram lets you construct connections with clients and enhance buyer loyalty. Buyer queries could be instantly answered and an natural viewers could be reached. Not like Fb the place you must pay to get an natural viewers, Instagram will get an natural following by itself.  Engagement on Instagram is greater than that on Fb and different platforms which suggests you’ll be able to have a fan following.

LEARN MORE ABOUT CUSTOMERS

Instagram lets you look into likes and dislikes of your clients. Earlier than finishing up campaigns it’s first necessary to find out about your goal market and Instagram permits you to take action. Instagram lets you sustain with the ever-changing traits and take motion primarily based on the necessities of the target market.

USE OF VISUALS

Instagram makes use of visuals akin to photographs for promotion functions. There may be little or no use of textual content which makes it an interesting platform. Prospects are attracted extra in direction of visuals and they’re to get extra person engagement as in comparison with different strategies.  Instagram is photo-centric which implies that it requires inventive and interesting photographs to make it work.

PERSONAL AND BUSINESS ACCOUNT

Instagram lets you have a separate enterprise account that can comprise solely business-related exercise. This implies you’ll be able to have your personal private account and a separate enterprise account that helps hold your personal life personal and stick with it enterprise actions on a separate account.

Read More
admin March 17, 2020 0 Comments

13 DIGITAL MARKETING TOOLS EVERY BUSINESS NEEDS IN 2020

Just like tools are needed to create something and help in maintenance similarly #digitalmarketing also requires tools that are necessary for providing a successful online reputation. The use of correct digital marketing tools can help save time and cost. The tools can be divided based on the strategy you wish to use. This blog talks about some must-have business tools that are needed to boost online business performance.

SPROUT SOCIAL

This is a social media management software that helps a business grow and increase their #SocialMediaPresence. The software allows a brand to communicate with potential customers and improve customer loyalty. The software comes with multiple functions that can make it easier for a business to manage online related activities and deal with customers.

WYNG

This marketing platform develops user #engagement through the use of user-generated content, contests, hashtags and more. How well your campaign is doing can be checked through this software.

NANIGANS

This tool is for improving Facebook targeting. The tool helps make targeting more efficient and also helps with boosting of other platforms such as Instagram and Twitter.

FACEBOOKS POWER EDITOR

This tool is available on Facebook and helps in the creation and running of #advertising campaigns. The tool doesn’t involve a third-party fee and is among the best digital marketing tools that can help with marketing efforts. The tool allows you to target the exact audience you want without having to use a high budget.

MAILCHIMP

When it comes to email marketing, email chimp tops the list as it is a tool that helps manage email related activities. For people new to the email marketing concept this tool is a must-have. The tool even has a forever free plan that is suitable for small businesses.

MARKETO

If you are ready to take up email marketing to the advanced level, Marketo is the tool you need. It is a multipurpose tool that stresses on automation and is suitable for email related tasks.

ADROLL

This display retargeting tool can be used and can boost a customer base of more than 35,000 advertisers. With access to over 500 ad exchanges which includes mainly social media networks, this tool is a must-have.

RETARGETER

This tool also comes under the category of display retargeting tool and can be used as a self-service platform where campaigns can be passed and retargeting can be done. The platform is suitable especially for e-commerce brands and has access to consumer data of leading web retailers.

ROCKET FUEL

This tool helps tell and assess anonymous user data by stating how a user is likely to respond to an ad being shown. The tool then uses the information to decide where the ads should be displayed.

ORACLE MAXYMISER

This tool is used to test websites and not just landing pages but multiple aspects. The tool also allows you to allow testing to be done on the segment you choose.

VIMEO

For hosting videos Vimeo is one of the most trusted tools used worldwide. The tool allows you to host high-quality videos on a website.

GOOGLE ANALYTICS

Through google analytics, you can get all relevant information related to your website. It even provides information on how many visitors your website has what they are looking for and what do they do on your website.

MOZ

Moz helps with SEO related activities by helping in keeping a track of rankings and improve #SEO listings. The tool is easy to use, all that is required is basic business information.

Read More
admin March 15, 2020 0 Comments

6 BENEFITS OF FACEBOOK BUSINESS MANAGER

For all of you who don’t know, Facebook Business Manager is a tool that allows you to manage your Business Facebook page activities. This Facebook tool comes equipped with a centralized dashboard that gives a complete picture of the page and the entire performance. Through this, a business can decide how well it is doing and make changes accordingly if it is lacking in certain aspects. A business Facebook business manager will provide all relevant data insights regarding consumer behavior towards what you have to offer.

Who can use Facebook Business Manager?

Facebook #BusinessManager is suitable for a business that handles multiple pages and doesn’t have enough staff to manage all. A business that is spread out and operates in different geographies has different time zones also requires a Facebook business manager.  Businesses that are just in their initial stages and are using Facebook marketing usually make use of Facebook business manager.

Listed below are some of the benefits that Facebook Business Manager:

 Makes managing easier           

The centralized dashboard makes managing the business easier. With the dashboard, you can easily organize and access pages, along with a keep a check regarding customer insights. The dashboard allows multiple tasks to be done altogether allowing time to be saved.

Better control

Through this tool, you can control multiple aspects all with a click.  You have the authority and can assign team roles based on what the requirement. Who can get access, who can’t all these can be controlled through the Facebook page. The best part is that if you wish to remove the assigned role it can be done easily and with that, you can keep a track of the team’s activities.

Prepare business reports

Manually preparing business reports can be quite tedious and time-consuming, a Facebook business managers can do the same work within minutes. Getting these business reports is very easy so next time if you have a client around impress them by giving a complete report of how their business page is performing through the use of this tool. The tool provides several customization options that are user-friendly.

Multiple features         

The Facebook business manager comes equipped with multiple features that can assist in page management. An advantage to advertisers is that they can create multiple images and ads with different text styles.

Collaboration

The tool makes it easier for the business and the team to remain connected. There are various opportunities brought through the Facebook business manager and the transparency allows a complete picture of the operations being done to be viewed.

Added services

Now with the Facebook business manager, you can have complete control over the ad campaigns being run as well as the Facebook pages. The best part is that clients and companies can both have equal control over the Facebook pages and see all that is happening.

 

Facebook is no longer just a platform for chatting purposes, over the years it has grown tremendously as a marketing tool. It comes with additional features every now and then to help facilitate in brand development and build a greater connection with the audience.

Read More
admin March 15, 2020 0 Comments

5 TIPS ON SUCCESSFUL FACEBOOK POST BOOSTING

In recent times Facebook has taken an initiative of showing content that is of high quality. This act was of great benefit to Facebook users who were looking for relevant and quality based material. However, it wasn’t advantageous for the businesses that saw a sharp decline in consumers who viewed their posts.

To cover up this act, Facebook introduced Facebook marketing that came with multiple tools to help advertise a brand or a business. The focus of this blog is on boosting which is basically a tool that is part of the Facebook advertising. When you boost a post you are actually engaged in target marketing meaning you are able to directly target the desired audience.

Shared below are some important tips on how to successfully boost a Facebook post:

Know your motive

Before boosting a post you need to be clear as to for what purpose are you boosting it for. A post may be boosted to increase awareness about a brand, increase brand engagement, and generate traffic for website, promotion purposes and so on.

If you wish to effectively utilize your money it is important that you boost by first clearly setting the goal.

Targeting Options

Boosting a post is simple but successfully and effectively boosting a post can be tough. It all depends on who you are targeting. An advantage of Facebook marketing tool is that it allows you to target the exact audience. You can target the exact audience; even select the location, age, gender, and interest.

If you wish to target a specific segment of the market chooses the options accordingly but if you wish to tap on a larger segment of the market, reflect it in the targeting.

Timing

At times we ignore the timing aspect when boosting although it is important to take it into account.  Usually, companies are aware of when their target audience is most active hence that particular time should be chosen for boosting. Knowing when your users are most active and when not will help determine how successful you have remained in conveying the message.

Choose the right post

You don’t want to boost content that isn’t appealing now, do you? It is very important that content that is appealing and has creative elements incorporated.  Choose a post that is eye-catching and appealing, it should be able to convey the message properly.  Another important thing that needs to be kept in mind is that the image text ratio should be minimum as the higher presence of text in an image can mess with the boosting not allowing the desired target audience to be reached.

Once boosted, the Facebook insight tabs can be used to see how well a post is performing.

Make use of Facebook options

Before you decide to boost a post there are other options that also need to be looked at. You need to decide whether boosting a post is the best action for you.

Facebook also offers other advertising options such as promote your page etc. Such offers are better than boosting alone. However again it all matters on what your motive is.

Keep these tips in mind for successful post boosting.

Read More
admin March 13, 2020 0 Comments