Social media is a powerful digital marketing platform that can help a brand in advertising. It is a new means of advertising and has gained attention and popularity from established and emerging businesses. As brands have realized the importance of digital branding the use of social media has seen a sharp increase. It is a very convenient and easy way of getting a message conveyed without having to go through the hassle. Let’s have a look at reasons as to why social media should be used as an advertising medium.

Social media helps in the collection of data

The use of social media isn’t constrained only by chatting and sharing pictures. It is a powerful platform that can help in the collection of customer data. This includes collecting data regarding what it that they like and dislike. Such information is of great use to business as based on it can develop a strategy that they wish to use. Through insights gathered from social media platforms, a business can be notified about a consumer’s preference and what is it they are expecting. Had this data gathering been done through physically conducting surveys, a lot of time would have been consumed.

Social media helps tell what competitors are up to

Want to know what your competitors are up to? Try checking out their social media pages. This helps keep a track of what they are up to and what they are offering to the consumers. A business can design its strategy accordingly and take action before competitors do and are the first mover.

Social media helps get customers

Unlike traditional marketing which can take a number of days to show results, social media can get your customers instantly. The trick is to use the correct marketing strategy and then apply it to get a fan following. Social media allows customers to develop interaction with the business and directly ask queries if any. Customers are free to give reviews and suggestions that can aid in helping the business grow.

Social media is low-cost advertising

With social media, a business can advertise at a low cost and capture a large market. The audience reach through social media is global and the target audience is large which allows a business to expand without the major cost involved.

Social media is the new thing

A business that operates without having social media is likely to fail because nowadays having social media is a must. People prefer a business which makes use of social media and has a website through which people can view the products.

Social media is flexible

One big advantage of social media is that it allows flexibility. A business can adapt to ongoing trends instantly and remain updated. Having advertising methods that are so responsive is a blessing for many and social media allows this to happen.

Social media is here to stay and it is crucial for a business especially to make it part of their strategy because of the benefits it holds.

For all those who aren’t aware of what LinkedIn is and what it does, this blog can help you in finding the many benefits it holds.

LinkedIn is a social network that is mainly for professionals and the business community. The platform allows professionals to connect with one another and increase business connections and search for jobs.  Resumes of people are displayed that allow people to learn more about different professionals, their backgrounds, and their skills.

However, LinkedIn isn’t limited to allowing only professionals to sign up but different companies and businesses can also use this platform to build connections. Let’s have a look at the benefits a company can get from signing up on a platform such as LinkedIn:

Improve B2B networking

As mentioned earlier, LinkedIn has a lot of professionals and businesses on board which means that if a business wishes to learn more about other companies it can do so. Whether you’re looking for suppliers, vendors or any other third party, LinkedIn can allow you to find what you’re looking for. The network allows you to strengthen B2B connections by finding the exactly desired audience. This eliminates the need for first going in the market and searching for the desired audience. You can through LinkedIn get all information you require by simply contacting the Business directly. For example, if you are in a manufacturing business and require quotations from different suppliers you can directly contact the supplier through LinkedIn and get what you need.

Connect with customer

LinkedIn can aid in brand building by helping build greater connections with the customers. By being active on the platform and having updates frequently a brand can gain the trust of the customer by openly telling them what you have to offer. Make sure you post only relevant and interesting posts that can catch customer attention and convey them the message. Through LinkedIn, a business can shape itself and set itself in minds of the consumer. LinkedIn is also an advertising platform which can be used to promote new products and is cost-effective as compared to traditional marketing ways.

The platform also allows interaction to develop between the business and the customer thereby building a better relationship.

Get Leads

LinkedIn is a platform that can get leads. The platform will attract organic traffic that can turn into leads. Once you have properly built your brand you are likely to get more customers who will be interested in seeing what you have to offer. But all this is only possible if you have a strong profile that is able to attract an audience.

Find employees

One of the greatest benefits of LinkedIn is that it can get you, employees, for your company. Since it is a professional based network this allows a business to view details of different people who are capable and have abilities to apply for the job position. By posting job opening you can attract capable talent that can be of great use to the business.