5 reasons to use Social Media as Brand Promotion

Social media is a powerful digital marketing platform that can help a brand in advertising. It is a new means of advertising and has gained attention and popularity from established and emerging businesses. As brands have realized the importance of digital branding the use of social media has seen a sharp increase. It is a very convenient and easy way of getting a message conveyed without having to go through the hassle. Let’s have a look at reasons as to why social media should be used as an advertising medium.

Social media helps in the collection of data

The use of social media isn’t constrained only by chatting and sharing pictures. It is a powerful platform that can help in the collection of customer data. This includes collecting data regarding what it that they like and dislike. Such information is of great use to business as based on it can develop a strategy that they wish to use. Through insights gathered from social media platforms, a business can be notified about a consumer’s preference and what is it they are expecting. Had this data gathering been done through physically conducting surveys, a lot of time would have been consumed.

Social media helps tell what competitors are up to

Want to know what your competitors are up to? Try checking out their social media pages. This helps keep a track of what they are up to and what they are offering to the consumers. A business can design its strategy accordingly and take action before competitors do and are the first mover.

Social media helps get customers

Unlike traditional marketing which can take a number of days to show results, social media can get your customers instantly. The trick is to use the correct marketing strategy and then apply it to get a fan following. Social media allows customers to develop interaction with the business and directly ask queries if any. Customers are free to give reviews and suggestions that can aid in helping the business grow.

Social media is low-cost advertising

With social media, a business can advertise at a low cost and capture a large market. The audience reach through social media is global and the target audience is large which allows a business to expand without the major cost involved.

Social media is the new thing

A business that operates without having social media is likely to fail because nowadays having social media is a must. People prefer a business which makes use of social media and has a website through which people can view the products.

Social media is flexible

One big advantage of social media is that it allows flexibility. A business can adapt to ongoing trends instantly and remain updated. Having advertising methods that are so responsive is a blessing for many and social media allows this to happen.


Social media is here to stay and it is crucial for a business especially to make it part of their strategy because of the benefits it holds.

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admin September 15, 2020 0 Comments


Instagram is a well-liked social media platform that has hundreds of thousands of followers and the numbers continue to grow by the day.  The ability of Instagram could be realized from the truth that simply 18 months after its launch the CEO of Fb bought it.

These days Instagram has turn into a trending platform for advertising and marketing. Prime companies on the earth all have entry to Instagram accounts and are utilizing it to develop sturdy relations with their clients.

Let’s take a look on the many advantages Instagram holds:


Instagram has a large shopper base that implies that if an enterprise makes use of Instagram it might probably develop its target market inside days or even weeks. An increasing number of individuals are utilizing the app to make purchases on-line which makes it a must-have for companies. The intention of an enterprise is to make gross sales and Instagram can assist in doing so.


Similar to Fb gives choices concerning which demographics to decide on, equally, Instagram holds traits that let you goal the specified viewers. Instagram additionally has retargeting capabilities that permit clients who have been beforehand not focused to have the ability to view what you must supply. This may be accomplished by way of partaking Instagram posts and movies to catch buyer consideration.


One other main advantage of Instagram is that it lets you view and collect information insights. Conversions, clicks, outcomes and so on can all be considered on Instagram. This lets you view how properly your marketing campaign is working and which areas lack. Applicable measures could be taken accordingly to result in enhancement.


Instagram lets you construct connections with clients and enhance buyer loyalty. Buyer queries could be instantly answered and an natural viewers could be reached. Not like Fb the place you must pay to get an natural viewers, Instagram will get an natural following by itself.  Engagement on Instagram is greater than that on Fb and different platforms which suggests you’ll be able to have a fan following.


Instagram lets you look into likes and dislikes of your clients. Earlier than finishing up campaigns it’s first necessary to find out about your goal market and Instagram permits you to take action. Instagram lets you sustain with the ever-changing traits and take motion primarily based on the necessities of the target market.


Instagram makes use of visuals akin to photographs for promotion functions. There may be little or no use of textual content which makes it an interesting platform. Prospects are attracted extra in direction of visuals and they’re to get extra person engagement as in comparison with different strategies.  Instagram is photo-centric which implies that it requires inventive and interesting photographs to make it work.


Instagram lets you have a separate enterprise account that can comprise solely business-related exercise. This implies you’ll be able to have your personal private account and a separate enterprise account that helps hold your personal life personal and stick with it enterprise actions on a separate account.

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admin March 17, 2020 0 Comments


Just like tools are needed to create something and help in maintenance similarly #digitalmarketing also requires tools that are necessary for providing a successful online reputation. The use of correct digital marketing tools can help save time and cost. The tools can be divided based on the strategy you wish to use. This blog talks about some must-have business tools that are needed to boost online business performance.


This is a social media management software that helps a business grow and increase their #SocialMediaPresence. The software allows a brand to communicate with potential customers and improve customer loyalty. The software comes with multiple functions that can make it easier for a business to manage online related activities and deal with customers.


This marketing platform develops user #engagement through the use of user-generated content, contests, hashtags and more. How well your campaign is doing can be checked through this software.


This tool is for improving Facebook targeting. The tool helps make targeting more efficient and also helps with boosting of other platforms such as Instagram and Twitter.


This tool is available on Facebook and helps in the creation and running of #advertising campaigns. The tool doesn’t involve a third-party fee and is among the best digital marketing tools that can help with marketing efforts. The tool allows you to target the exact audience you want without having to use a high budget.


When it comes to email marketing, email chimp tops the list as it is a tool that helps manage email related activities. For people new to the email marketing concept this tool is a must-have. The tool even has a forever free plan that is suitable for small businesses.


If you are ready to take up email marketing to the advanced level, Marketo is the tool you need. It is a multipurpose tool that stresses on automation and is suitable for email related tasks.


This display retargeting tool can be used and can boost a customer base of more than 35,000 advertisers. With access to over 500 ad exchanges which includes mainly social media networks, this tool is a must-have.


This tool also comes under the category of display retargeting tool and can be used as a self-service platform where campaigns can be passed and retargeting can be done. The platform is suitable especially for e-commerce brands and has access to consumer data of leading web retailers.


This tool helps tell and assess anonymous user data by stating how a user is likely to respond to an ad being shown. The tool then uses the information to decide where the ads should be displayed.


This tool is used to test websites and not just landing pages but multiple aspects. The tool also allows you to allow testing to be done on the segment you choose.


For hosting videos Vimeo is one of the most trusted tools used worldwide. The tool allows you to host high-quality videos on a website.


Through google analytics, you can get all relevant information related to your website. It even provides information on how many visitors your website has what they are looking for and what do they do on your website.


Moz helps with SEO related activities by helping in keeping a track of rankings and improve #SEO listings. The tool is easy to use, all that is required is basic business information.

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admin March 15, 2020 0 Comments


For all of you who don’t know, Facebook Business Manager is a tool that allows you to manage your Business Facebook page activities. This Facebook tool comes equipped with a centralized dashboard that gives a complete picture of the page and the entire performance. Through this, a business can decide how well it is doing and make changes accordingly if it is lacking in certain aspects. A business Facebook business manager will provide all relevant data insights regarding consumer behavior towards what you have to offer.

Who can use Facebook Business Manager?

Facebook #BusinessManager is suitable for a business that handles multiple pages and doesn’t have enough staff to manage all. A business that is spread out and operates in different geographies has different time zones also requires a Facebook business manager.  Businesses that are just in their initial stages and are using Facebook marketing usually make use of Facebook business manager.

Listed below are some of the benefits that Facebook Business Manager:

 Makes managing easier           

The centralized dashboard makes managing the business easier. With the dashboard, you can easily organize and access pages, along with a keep a check regarding customer insights. The dashboard allows multiple tasks to be done altogether allowing time to be saved.

Better control

Through this tool, you can control multiple aspects all with a click.  You have the authority and can assign team roles based on what the requirement. Who can get access, who can’t all these can be controlled through the Facebook page. The best part is that if you wish to remove the assigned role it can be done easily and with that, you can keep a track of the team’s activities.

Prepare business reports

Manually preparing business reports can be quite tedious and time-consuming, a Facebook business managers can do the same work within minutes. Getting these business reports is very easy so next time if you have a client around impress them by giving a complete report of how their business page is performing through the use of this tool. The tool provides several customization options that are user-friendly.

Multiple features         

The Facebook business manager comes equipped with multiple features that can assist in page management. An advantage to advertisers is that they can create multiple images and ads with different text styles.


The tool makes it easier for the business and the team to remain connected. There are various opportunities brought through the Facebook business manager and the transparency allows a complete picture of the operations being done to be viewed.

Added services

Now with the Facebook business manager, you can have complete control over the ad campaigns being run as well as the Facebook pages. The best part is that clients and companies can both have equal control over the Facebook pages and see all that is happening.


Facebook is no longer just a platform for chatting purposes, over the years it has grown tremendously as a marketing tool. It comes with additional features every now and then to help facilitate in brand development and build a greater connection with the audience.

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admin March 15, 2020 0 Comments